Ayah is a native of Egypt, and is a business and marketing professional based in Thessaloniki, Greece.

She holds a Bachelor of Arts in Business Administration (Finance & Accounting) and an MSc in Neuromarketing from the University of York, graduating with First Class Honours and consistent Head’s List recognition during her undergraduate studies. Her academic background combines finance, accounting, consumer behavior, and neuroscience-based marketing research, with hands-on experience in data-driven marketing strategy, brand positioning, and consumer analysis.

Having lived in Egypt, the UAE, and Greece, she brings a global perspective, strong communication skills, and adaptability to diverse professional environments.

She currently works for Oikonomakis Law as a Social Media Support Coordinator.